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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition) By Judy F. Graham
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- Sales Rank: #395160 in Books
- Published on: 2009-06-13
- Original language: English
- Number of items: 1
- Dimensions: 10.90" h x .60" w x 8.30" l, .80 pounds
- Binding: Paperback
- 150 pages
From the Back Cover
This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.
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